Vietnamese Are Opting For Healthier, More Sustainable Lifestyles: Report


HO CHI MINH CITY (Vietnam News / ANN): Vietnam is above the global average when it comes to choosing healthier, more sustainable lifestyles, according to a new GlobeScan public report conducted by Visa.

All over the world, people were exposed to extraordinary circumstances and had to adapt to a new way of life.

A total of 27,000 people from 27 markets were asked about attitudes, opinions and behaviors associated with a healthier and more sustainable lifestyle.

The report found that consumers in Vietnam were more likely to support socially responsible businesses.

Around 47 percent of respondents in the country said they supported a socially responsible company in the past year, compared to a global average of 33 percent.

People in Vietnam are much more likely to search for information about healthy lifestyle. At least 82 percent of respondents said they had obtained information on a healthier lifestyle in the past year, well above the global average of 56 percent.

Those in Vietnam showed a significantly higher interest in eco-friendly lifestyles. At least 81 percent said they had gathered information on eco-friendly lifestyles in the past year, up from a global average of 47 percent.

According to the survey, people in Vietnam are already taking proactive steps towards a healthier and more sustainable lifestyle.

Ninety percent said they made changes to their lifestyle in the past year to be more environmentally friendly, and 87 percent said changes were made to be healthier, while 84 percent tried to help others.

Đặng Tuyết Dung, Visa Country Manager for Vietnam and Laos, said: “It is encouraging to see that consumers in Vietnam are already taking concrete steps to lead healthier and more sustainable lifestyles.”

Although Vietnamese are more willing to do their part to improve their own lives, the lives of others and the environment, there is still a gap between aspiration and actual behavior.

Environmentally friendly lifestyle changes also show the same pattern. This lack of follow-up suggests that key stakeholders around the world have the opportunity to find guidelines and solutions to enable healthier and more sustainable lives.

This is supported by calls for increased collaboration between business, government, NGOs and academics to find solutions to social and environmental problems.

When asked what companies could do to help them live healthy and sustainable lives, the people of Vietnam cited the desire for new products that are better for both people and the environment as their top priority while being affordable Products and services came second.

Given the importance of saving money, reducing energy consumption and worrying about financial health and wellbeing rank first and third on the list of top things to do more of this year.

Given the changes in income and financial stability in the wake of the pandemic, it is likely that the priority on affordability will tighten.

The results of the study also show that people are put off by actions they find difficult. As they try to be healthier and more sustainable, they are most likely to change aspects of their life if they find it relatively easy to do so.

Typically, these behaviors are related to improving personal well-being, ethical shopping, and household actions (e.g., conserving water at home, eating healthy foods, choosing products with less packaging, and shopping at responsible brands).

This study shows the importance of removing barriers and providing clear information when encouraging behavior change. – Vietnam News / Asia News Network