Van Rysel launches Flanders Lifestyle vary with donations for cobblestone renovation


Van Rysel has launched a lifestyle clothing line for riders to show their passion beyond the bike while raising funds for the restoration of French cobblestone streets with pavé-themed sweatshirts and t-shirts.

Sweatshirts and T-shirts are available in two different styles: a printed design of the peloton on the “secteurs pavés” and subtle embroidery.

Van Rysel says it will help renovate the pavé sectors in northern France by donating the profits to Les Amis de Paris-Roubaix, the charity that takes care of all of the historic cobblestone streets for cyclists.

Van Rysel is made in the Gentle Factory in Roubaix, says Van Rysel that the products are sustainable and environmentally friendly, using completely organic and / or recycled materials, and they are durable.

The collection is only on sale within 1083 km of Roubaix in France, Germany, the Netherlands, Great Britain and Belgium to limit CO2 emissions during transport. This number was chosen because it is the greatest distance between two French cities. Van Rysel says selling within 1083 km of Roubaix is ​​like selling in France.

“We want to act in an environmentally friendly manner. That is why we do not guarantee availability throughout Europe, ”says Van Rysel.

There are 300 of each sweatshirt style priced at £ 59.99 and 1,000 of each t-shirt design priced at £ 29.99. They are available at