The ladies’s health model opens in Victoria Sq.

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A fitness brand for women has agreed to open their first brick and mortar store in Victoria Square, Belfast.

Founded in 2017 by Jenni Timony, FitPink Athleisure is a specialized outfit that sells leggings, t-shirts, sports bras and high-waisted hoodies.

Its inaugural store opens in a 1,354 square foot unit on Ann Street Mall in September.

Timony said: “The signing of our first permanent store is a great milestone for FitPink Athleisure and there is no better place to make our debut than Victoria Square. The center has a large reach with our existing customers and at the same time offers a fantastic opportunity to introduce FitPink to even more people than would only be possible with an online presence.

“This is a very exciting time and we can’t wait to open.”

Gym + Coffee is joining FitPink on Victoria Square, with Niall Horan at the helm as an investor and advisor. The brand is opening 2,300 square feet across from Calvin Klein and Hollister on Ann Street.

Terry Bradley Art has now moved into a 1,500 square meter gallery.

Russell Banham, UK chief of Commerz Real, said: “We have seen a real change in the attractiveness of Belfast as a city with important opportunities. Many people are tempted to return to Belfast from other parts of the UK to enjoy the low cost and the high standard of living available.

“It is also incredibly well-connected for residents and businesses investing in the area. Brands are also benefiting from the strength of the City of Belfast and we are attracting new brands to launch in Ireland.”

Lambert Smith Hampton and Savills are joint agents for Victoria Square. FitPink Athleisure, Gym + Coffee, and Terry Bradley Art all traded directly. Victoria Square is administered from the Belfast office of Lambert Smith Hampton.