Survey exhibits house is on the heart of lifestyle modifications from Covid

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According to a study published in the European Journal of Social Psychology, it can take between 18 and 254 days to form a new habit and an average of 66 days for a new behavior to become automatic.

Covid has been an unwanted guest in our entire lives for more than 370 days, so it seems likely that some of the habits and behaviors that have been forced upon us by restrictions could be here in the long run.

Retailers, service providers and analysts have been concerned with how consumers have changed and how sustainable these changes could be. Almost since the pandemic began, Ernst and Young have been recording our habits to see how it has affected the lives of people both at home and abroad.

It has also kept a keen eye on how Covid might reshape all of our consumption habits in the future. The latest research results make for an interesting and gloomy read in equal measure. The pandemic has “changed consumer behavior” and not only increased personal consumption of products ordered online – although this shift was significant.

The study, the sixth under the banner of the Future Consumer Index, shows people who “build their entire lifestyle around their homes as focal points where they work, play and stay healthy”.

More than half of those surveyed told the researchers that they plan to stay fit at home beyond the pandemic. Around a third said they will invest more in their place of residence in order to work more from there.

While more is being spent on patio furniture and home furnishings and looking forward to a shorter commute, this might suggest that consumers have found their happy place as a result of the crisis, but a deeper dive into the research paints a less happy picture.

More concerned

The Future Consumer Index shows that we are more concerned about our health, our families and our future than we were four months ago. In shopping and spending, we now take precedence over affordability and health around the world, the impact of our purchases on society and the shopping experience.

The study was conducted among 14,500 consumers in 20 countries including Ireland in January and February. It shows that the proportion of people who believe they will live in fear of the Covid-19 pandemic for at least another year has increased from 37 percent in October to 40 percent despite the introduction of vaccines.

While one in four people have reservations about vaccines, more than 90 percent say they will take them if they get the chance. 9 percent say they do not intend to be vaccinated.

The study suggests that 56 percent of people are more likely to shop at retailers that require employees to take vaccines, while 48 percent believe those who refuse to take the vaccine act selfishly.

Accelerated change

“One year into the pandemic, we can see sustained changes in consumer behavior, with an emphasis on end-to-end experiences rather than just the end product or service,” says Yvonne Kiely of EY Ireland

“Bad experiences are less likely to be tolerated and consumers have repeatedly cited ease of effort as the key to showing loyalty and advocacy.”

She assumes that the pandemic “has probably accelerated the changes in consumer behavior that have already been initiated”. It points to people moving out of cities, shopping online, and prioritizing health, affordability and sustainability.

She notes that as the pandemic began, there were smaller investments in the home and garden, with improvements in home decor increasing. “Now we see how fully consumption has become consumers building their entire lifestyle around their homes.”

She adds that companies “prepared to take advantage of this change are focusing on ecommerce discoverability through search and content management, having a good grip on logistics and inventory management, and most importantly, fulfillment and last Mile Obsessive Are Delivery As A Point Of Pride And Differentiation “.