Perx launches the world’s first lifestyle advertising platform to rework buyer loyalty by way of cellular gadgets


  • As the first of its kind, the platform creates a new category within the global marketing technology ecosystem

  • Regional and global brands have outperformed $ 400 million in the top-line post in the last three years on the platform

SINGAPORE, June 22, 2021 / PRNewswire / – Perx Technologies, the SaaS leader in dynamic, mobile customer engagement and loyalty, today announced the launch of its category building product – The Perx Lifestyle Marketing Platform (Perx LMP). Traditional static loyalty and rewards programs no longer work in a rapidly evolving digital economy. They are expensive to maintain and have become a burden that affects the bottom line of brands around the world. Today’s customers have many faces. With the behavior of consumers and ecosystem partners changing rapidly, Perx believes the way brands incorporate them needs to be reconsidered. Perx’s LMP is specifically designed to enable brands to move from temporary and transactional to meaningful relationships with their ecosystem across millions of customers and partners worldwide.

Perx launches the world’s first lifestyle marketing platform to transform customer loyalty through mobile devices

Powered by hyper-personalization, advanced Gamification and refined Rules engine Capabilities Perx LMP enlivens the customer experience of a brand and Loyalty engagement Strategy through synchronization with the daily lifestyle decisions of its customers. The platform enables marketers and digital teams to drive and monetize customer actions and increase the touchpoints between customers and brands by reshaping the digital consumer journey.

There are three major market trends that require the introduction of a new category called Lifestyle Marketing in the Martech space. First, the pandemic has dramatically accelerated the need for businesses to go digital and mobile. In 2020, when the average consumer spends nearly four hours a day using a smartphone, the world’s first 332 million people went online banking, shopping, gaming and ordering groceries.

Second, the rise of the mobile-first economy has shown brands with immediate satisfaction that today’s marketing technology stacks are limited to help build unique “aha moments” in traditional digital customer journeys. from the purchase to the redemption of the last mile and, more importantly, every user action in between. With 73% of cell phone users worldwide owning a smartphone, brands worldwide are looking to innovate beyond their core business models to build a “super-app-like” service ecosystem tailored for their closed-loop customers.

The story goes on

After all, almost all marketing technology platforms today are primarily designed to drive vanity metrics like eyeballs, clicks, and open rates rather than contributing to revenue growth. The result is static, uninteresting, and temporary customer interactions that end abruptly in a text message, email, or social media post.

However, the key to any engagement strategy is the customer’s journey down the last mile. The Perx Lifestyle Marketing Platform extends that final mile beyond the usual layovers with interactive, playful, and incentive-driven engagements that get customers to complete the promotions and transactions that the marketer and brand actually wanted to drive. Perx has also launched the Rewards Marketplace, which offers a carefully curated list of merchant rewards tailored to the digital consumer’s lifestyle. With just 3 simple clicks, brands can keep up with the trend of instant gratification by rewarding customers for their promotions with personalized lifestyle rewards. In addition, brands that want to build their own in-app, mobile commerce store and start building a new revenue stream can now do so without high investment or resource allocation.

Here is something Stephanie Kubota, CEO of RUSH, a wholly owned subsidiary of Globe Telecom, the largest telecommunications provider in the Phillipines, said: “The Perx Lifestyle Marketing Platform is one of the hottest tools in our marketing toolkit. Everything is just a few clicks away, from splitting and rolling targets to identifying and introducing dynamic experiences that trigger customer actions. In ours Recent Execution With Perx, we completed over a million customer actions for a particular test segment in just 100 days from onboarding, and over 70% of those contributed to the brands’ revenue growth.

Commenting on why Starhub decided to implement the Perx Lifestyle Marketing Platform, Maneesh Verma, VP, Customer Lifecycle Managementsaid“While there are many martech platforms to choose from, we didn’t want to settle for any of the traditional or status quo platforms. Unlike other solutions, Perx’s lifestyle marketing platform actually promotes meaningful customer loyalty and is designed to better interact digitally. One result of this is more customer loyalty and real customer actions that contribute to sales. “

Commenting on why Hoola chose the Perx Lifestyle Marketing Platform, Stuart Thornton, CEO & Co-Founder, Said, “As a buy now, pay later digital native, our goal is to provide flexibility and responsibility for consumers in a world of constraints. We chose the Perx Lifestyle Marketing Platform for meaningful engagements In our Hoolah ecosystem to build consumers, partners and retailers. Perx LMP will help us increase the natural value of the Hoola platform by enabling customer acquisition and retention through personalization and dynamic in-app interactions that customers create for each of theirs Reward actions, drive forward. “

With regard to the introduction of the Perx Lifestyle Marketing Platform and the Rewards Marketplace, Anna Gong, CEO & Founder of Perx Technologiessaid, “The Perx Lifestyle Marketing Platform enables brands to lead with commitment and not with loyalty, to develop innovations beyond their core business models and to create a monetizable lifestyle ecosystem around their closed network of consumers, partners and retailers. This approach not only enables brands worldwide to better meet and solve the lifestyle wants and needs of customers, but also builds a moat around these customers by dramatically increasing brand touchpoints. With advanced gamification and campaign automation features, hyper-personalized and instantly satisfying incentives, the platform has proven to be an effective enabler for digital lifestyle ecosystems for businesses and digital natives. “

About Perx Technologies

Perx Technologies is a category-building lifestyle marketing SaaS platform that helps brands evolve from temporary, transactional businesses to continuous and meaningful engagements and experiences in the digital economy. The platform supports businesses and digital natives and enables mobile-first organizations to monetize their closed ecosystem of consumers, partners and retailers by creating personalized, interactive digital experiences on the last mile that generate an immediate ROI. Further information can be found at:

SOURCE Perx Technologies