Long-term gym closures increase membership loss for partners and affect fitness for athletes

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Courtesy of Element CrossFit: https://www.instagram.com/element.mvmt/

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A year ago, Alex Cibiri had a booming partner with almost 300 members. But after closing for eight years in the past eleven months, it has lost 100 members.

  • “Every week when we stay closed you seem to lose a thing or two no matter what you do.” said Cibiri, who has owned and operated Element CrossFit in Mississauga, Ontario for 12 years.

Why it matters: Cibiri’s story of losing customers is a common story for partners whose physical locations have been closed more than last year, and particularly for gyms that are still closed today. And it not only affects the bottom line, but also the customers.

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