European lifestyle retailer strikes to King Avenue> Charleston Enterprise Journal


A European-inspired lifestyle brand is expanding its US presence with a Charleston storefront.

etúHome expects the Lowcountry Store to open in November, the company said in a press release. The 2,000 square meter space on King Street is being built in addition to the company’s flagship location in Atlanta, which opened two years ago, and another in Budapest, Hungary.

Joseph and Stacy Borocz founded the company more than a decade ago. etúHome produces handmade and sustainable household products such as furniture, kitchen appliances and accessories.

“As a company, we’ve done a lot of research on where we can take etúHome next and we’ve decided to stay close to home and continue expanding in the Southeast,” said Stacy Borocz. “We believe our range of handcrafted products will resonate with the Charleston community and blend in perfectly with the city’s famous architecture and historic European roots.”

The products have their roots in European design and are made with recycled glass from Europe and salvaged wood from the 19th century. Ceramic and baking pans are made from white European clay. Each piece is then refined by hand with environmentally friendly, vegetable beeswax and mineral oil elements.

Customers at the King Street location can shop from the brand’s core product line, handcrafted cutting boards, charcuterie boards and farm table boards, as well as etúHome’s characteristic hand-blown glass vessels and seasonal candles.

The store will also sell European kitchen accents and furniture, as well as dining sets, breakfast tables, consoles, and chairs. In the future, etúHome hopes to expand its range to include a lighting collection, European gourmet cuisine, shopping baskets as well as equipment and kitchen offers from third-party suppliers from Staub, Ballarini, SMEG and more.

A designer will also be on site to offer computer-aided design to customers who want to integrate etúHome products into their rooms.

Reach Teri Errico Griffis at 843-849-3144.