New partnership creates virtual Spartan store for in-app sales from limited drops
LOS ANGELES, CA / ACCESSWIRE / July 27, 2021 / ePlay Digital Inc. (CSE: EPY) (OTC PINK: EPYFF) (FSE: 2NY2) (the “Company”) today announced a partnership with Spartan®, the world’s leading brand in endurance sports and extreme wellness. The partnership brings the Spartan brand to ePlay’s augmented reality fitness app, Klocked. A range of digital sneakers, sportswear and equipment are offered as premium digital wearables in ePlay’s mobile games and apps.
Spartan produces over 250 events in more than 40 countries and has seen over 8 million people cross the finish line. Spartan also operates Spartan Trail®, DEKA®, La Ruta® and the Tough Mudder ™ brands. The declared Spartan mission is to change 100 million lives.
ePlay and Spartan are working together to develop digital innovations for ePlay’s mobile games and virtual worlds, including Howie Mandel’s Howie’s Games, Robert Horry’s Big Shot Basketball and ePlay’s running app Klocked.
“Performing at your best at a Spartan event takes training, preparation and the right equipment,” said Ian Lawson, VP of Global Partnerships for Spartan. “Spartans want access to technologies like Klocked that make it possible to track training progress, personal bests and our physical journeys with advanced 3D visualization and augmented reality. It’s also a fun way to stay active and when users want to wear the same Spartan. “OCR Speed ’footwear as their Klocked avatar, they can buy the physical goods on shop.spartan.com.”
The partnership between ePlay and Spartan connects the multi-billion dollar industries of endurance events, sportswear and virtual goods, where revolutionary technology meets digital commerce and physical clothing to unleash the digital value. The collaboration continues to develop ePlay’s franchise and creates blockbusters through e-commerce and interactivity. Sportswear interoperability with programmable media and in-game utilities is uniquely possible with ePlay’s mobile sports, entertainment and esports platform.
The story goes on
“Spartan is perhaps the largest race organizer in the world,” said Trevor Doerksen, CEO of ePlay Digital. “ePlay is committed to contributing to phenomenal race day experiences for those who can attend in person or virtually – especially as we use in-person events – in either case, users have the option of their epic mileage and their avatar wears spartan virtual shoes and fan -Equipment.”
In February 2021, a new start-up made history by selling $ 3.1 million virtual sneakers in just seven minutes. Some estimates put the market for “skins” or digital wearables for digital avatars in games such as Fortnite, Howie Go Viral, Big Shot Basketball and Klocked at around 40 billion US dollars annually. The average 2020 industry registration fee per event (virtual or physical) ranged from $ 26.44 to $ 87.58, with industry-wide registrations estimated at 22 to 30 million. Another estimated 6.3% of the approximately $ 1.25 billion market for registration fees was driven by sportswear and sporting goods. The partnership between ePlay and Spartan will increase revenue from fees, physical goods, as well as virtual goods and add-ons. For example, when users buy the virtual and / or physical Spartan Running Short, they level up with augmented reality and special effects and unlock the ability to earn bonus points in Klocked while overtaking other users in the apps’ paid races and free group runs.
ePlay Digital Inc. is a mobile game developer and publisher specializing in sports, esports, and entertainment augmented reality titles, including its flagship title, Klocked.me, its new flagship augmented reality running app Big Shot Basketball and Howie Almond Mobile Game Collaboration – HowiesGames.com. ePlay is operated by an award-winning team of sports, gaming and esports executives, plus industry experts in broadcast and digital technology, software engineers and athletes who have launched dozens of game titles for companies such as Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS and others.
The wholly owned ePlay subsidiary Mobovivo eSports specializes in augmented reality, mobile game development and mobile eSports streaming.
ePlay published games
Howie Go Viral – iOS / Android
Outbreak ES – iOS
Unlimited Breakout – iOS / Android
SwishAR DE – iOS
SwishAR – iOS / Android
Big Shot Basketball – iOS / Android
Big Swish – iOS
Big Shot Swish ES – iOS
Sign up for early access to the Klocked Augmented Reality Fitness App – Klocked.me
Sign up for early access to the Fan Freak Sports app
Spartan is a global adventure sports and wellness brand with a community of over 10 million people. We create transformative experiences, products, and content to help people, businesses, and teams push boundaries and expand what they believe is possible. Spartan combines major global events with a vibrant digital content and community platform. With 250 events in more than 40 countries on six continents, Spartan is the world’s leading brand for extreme wellness and endurance. Visit spartan.com for more information and registration.
For more details, please see the company’s profile on SEDAR at www.sedar.com and the company’s profile on the CSE website at www.thecse.com/
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ePlay Digital Inc.
Canadian Securities Exchange (CSE): symbol EPY
Deutsche Börse Xetra – Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
SOURCE: ePlay Digital Inc
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