Fitness Results – Newly Owned
Australian-based Patties Foods has acquired the local healthy convenience food business Fitness Outcomes for an undisclosed amount.
Patties, the brand owner of Four’N’Twenty Pies, Herbert Adams and Nannas, will assume full responsibility for all sales, marketing and innovation functions for the Fitness Outcomes brand. Starting this month, 20 chilled and frozen SKUs will be rolled out to their locations.
In a statement, Patties Foods said, “Fitness Outcomes prides itself on delivering nutrient-rich, high-protein meals to consumers with an emphasis on quality and convenience.
“The expansion of the patties portfolio completes the company’s already extensive representation in important segments of the ready-made meals category alongside Ruffie Rustic Foods and Weight Watchers.”
Patties added that the acquisition follows a “significant investment” in its manufacturing facilities in Australia and New Zealand, including the expansion and development of the Bairnsdale site and the purchase of the Packenham site in 2019.
Paul Hitchcock, CEO of the company, said, “We are very excited to add a new brand to our portfolio. Fitness results will play an important role in addressing a new demographic and our sales in both frozen and frozen foods Increase the category of chilled meals. ”
Fitness Outcomes chilled and frozen meals are currently sold by major supermarket retailers in Australia including Coles and Woolworths, as well as independent stores and fitness centers. There is also an e-commerce operation that sells direct to consumers.
Patties Foods was acquired by the private equity group Pacific Equity Partners in 2016.