“Sherrill has a strong track record of leading digital acceleration efforts and enhancing the consumer experience for well-known consumer brands in a variety of industries,” said Chris Rondeau, Managing Director. “This appointment and newly created leadership role demonstrate our ongoing commitment to digital innovation and are an integral part of our Bricks with Clicks growth strategy. Sherrill’s unique background, spanning digital marketing, innovation, e-commerce, branding and customer loyalty, will make her an important addition to our team as we continue to improve our digital offerings and interact with our members inside and outside our four walls. “
Most recently, Ms. Kaplan was Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she was Head of Marketing and Sales at Zipcar, the world’s leading car-sharing network, where she was a key member of the Executive Leadership Team, responsible for generating demand, generating revenue and all marketing functions. Prior to that, she was Vice President of Digital Marketing & Innovation at Dunkin ‘Brands, where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile App and the DD Perks Loyalty Program. Early in her career, Ms. Kaplan held several digital and marketing leadership positions at global brands such as American Express and Citi, Inc. She is an independent board member of the Fiesta Restaurant Group and the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan has a BS of Boston University and an MBA from the University of Denver, Daniels College of Business.
“As Planet Fitness continues to lead the fitness industry, I am very excited to be joining the company at such an exciting time,” said Sherrill chaplain. “I have long admired Planet Fitness’ s mission to bring more people to fitness, improve their lives and ultimately create a healthier world. Planet Fitness has an unrivaled value proposition that has only been enhanced by its recent digital offerings. I look forward to that build on this momentum and lead the next generation of digital innovations. “
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest growing franchisors and operators of fitness centers in The United States according to the number of members and locations. From March 31, 2021, Planet Fitness had more than 14.1 million members and 2,146 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The company’s mission is to improve people’s lives by delivering a quality fitness experience in a welcoming, non-intimidating environment we call the Judgment Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business people.
SOURCE Planet Fitness, Inc.